A STUDY TO UNDERSTAND THE STRATEGIES USED BY MNC TO ESTABLISH IN INDIAN MARKETS

Authors

  • Mr. Anand Tanna MET Institute of PGDM, Mumbai, Maharashtra, India Author
  • DR HARSHADA MULAY MET Institute of PGDM, Mumbai, Maharashtra, India Author

Keywords:

Multinational corporations (MNCs), Indian market, Market entry strategies, Joint ventures, Acquisitions, Local partnerships, Success factors, Qualitative methods, Quantitative methods

Abstract

This research investigates the strategies utilized by multinational corporations (MNCs) to enter the Indian market. Through a thorough examination of market entry techniques, including joint ventures, acquisitions, and local partnerships, it aims to uncover pivotal success factors. Utilizing both qualitative and quantitative methods, the study assesses the effectiveness of MNCs' strategies in navigating India's intricate business environment. The results underscore the importance of cultural awareness, adaptation to local regulations, and leveraging technological advancements. Insights from this research provide valuable direction for MNCs seeking to establish a robust presence in India's dynamic and competitive market landscape.

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Published

2024-06-26

Issue

Vol. 1 No. 1 (2024): January-June

Section

Articles

How to Cite

Tnna, M.A.T. and Mulay, D.H.M. (2024) “A STUDY TO UNDERSTAND THE STRATEGIES USED BY MNC TO ESTABLISH IN INDIAN MARKETS”, MET SRUJAN, 1(1), pp. 1–7. Available at: https://metsrujan.com/index.php/description/article/view/2 (Accessed: 9 January 2025).