Vol. 1 No. 1 (2024): January-June

Articles

• A STUDY TO UNDERSTAND THE STRATEGIES USED BY MNC TO ESTABLISH IN INDIAN MARKETS

  Mr. Anand Tanna, DR HARSHADA MULAY (Author)

  1-7

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• INFUENCE OF HUMOUR ADVERTISING ON CONSUMER BRAND PERCEPTION

  Ankit Amin, Prof. Anand Singh Rajawat (Author)

  8-18

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• CONSUMER BEHAVIOR TOWARDS ORGANIC FOOD IN INDIA

  Ms. Isha Jain (Author)

  19-25

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• A Study on the impact of organizational culture and Job Profile on individuals' decisions to join, stay, or leave an organization

  Ms ISHITA BAJAJ, PROF DR. HARSHADA MULAY (Author)

  26-37

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• STUDY ON HR ANALYTIC TOOLS AND ITS IMPACT ON HRM FUNCTIONS AT WORKPLACE

  Khyati Vira, Prof. Dr. Harshada Mulay (Author)

  38-48

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