CONSUMER BEHAVIOR TOWARDS ORGANIC FOOD IN INDIA

Abstract

Understanding consumer behaviour towards organic food is essential for businesses and policymakers aiming to promote sustainable and healthy food choices. This executive summary provides a concise overview of key findings and recommendations based on a study conducted on consumer behaviour towards organic food in India. This market is considered niche but is expected to witness increased penetration in the coming years, driven partly by heightened concerns about food adulteration. The growth is also facilitated by the expanding e-commerce sector, which provides wider market access and attractive deals. Additionally, companies are establishing small kiosks in malls across major metropolitan areas, further fueling market expansion.